Arguments should, first and foremost, be rational. But to be completely effective, arguments must often appeal to more than just reason. Two emotional arguments involve irony and affect.
Irony
Irony is a contrast between two or more levels of meaning
Affect
Emotional appeals focus on the human side of arguments asking the reader to identify with the writer or the situation (Barnet and Bedau 73-5). Emotional appeals attempt to emphasize the significance, importance, relevance, or value of facts by exploring their effect on human life and experience.
To be effective, emotional appeals
Works Cited
Barnet, Sylvia and Hugo Bedau. Critical Thinking, Reading, and Writing: A Critical Guide to Argument. 3rd ed. Boston: Bedford St. Martin's, 1999.
ENGL1010 Composition I